OUGD403 - Self Evaluation

This is my self evaluation from the OUGD403 module.

OUGD403 - Message and Delivery: Distrubution

Here are my final mailshot pieces from this project, including concertina leaflet and mailing list.
I originally printed out the leaflet and envelope on matte paper, but the double sided did not match up correctly, so when I reprinted it I decided to try a different stock to see what difference it would make. I used antique white stock, and I think it enhanced my design considerably. Even though the matte paper created a clean, crisp finish, because of the thickness of the leaflet, it was hard to fit in the envelope easily. However, the antique white was thin enough so that it folded well, but thick enough that it was sturdy. Comparing the two stocks, I think that the antique white changed the tone of the leaflet, making it less corporate, which I think makes it more inviting to open, because not many people want to open a serious looking letter.

Concertina leaflet (back and front)

Mailing list

OUGD403 - Illustrator Typeface

This was an ongoing project where we had to create a typeface from one of the 10 letterforms we had to produce for the Alphabet Soup: Visual Thinking task, where my final pieces can be seen here. I decided to create a typeface based on the letter Y which I created, and here is the final design that I did on Illustrator:

 

Here is the final design printed on to A1 cartridge paper:

OUGD403 - Message and Delivery - Final Posters

These are the three final posters for the Message and Delivery brief. They had to be high impact posters communicating a message based on a newspaper article I chose. There were certain constraints such as one had to be all type, one had to be all image, and one had to use both. They also could only use a maximum of two colours plus stock. All of my research for the project can be found here, and all of the developmental process behind the posters can be found here.

Once the posters had been printed, an anonymous critique took place, and here is my feedback:

OUGD402 - What Is Graphic Design For?

These are some of the key notes from this morning's PPP session with Fred.

What is Graphic Design for?
Information and way finding (map, signage, infographics, environmental)
Publishing and Editorial Design (magazines, book, layout)
Product and Packaging (high end, low budget, special editions)
Branding and Identity (identity is the visual aspects that form part of a brand; branding is the perceived emotional corporate image as a whole)
Retail and Promotion (advertising, product promotion, shopping)

How To Categorise 
Genres
Content
Audience
Sectors
Functions
Format

Editorial and Publishing

General Magazine Categories
Fashion 
Music
Lifestyle
Health and Beauty
Photography
Technology
The Arts
Current Affairs
Food and Cooking
The Home
Hobbyist

It involves the relationship between type and image.
It involves the use of content, type, grid systems, format and layout.

Publishing
Fiction
Non-fiction
Travel
Biography
Manuals
Children's Books
Education
Training 
Reference
Languages

Editorial - fast paced; trending; always constants.
Publishing - static; one-off; specific amount of bodycopy

General Publication
Annual reports
Catalogues
Brochures
Instructional
Public Sector
Self-publication
Creative Press

Retail and Promotion
Tags
Bags
Signage
Environmental
Promotional Campaign

Product and Packaging
Calendars 
Mugs
Cards
Giftwrap
Stationary 
Wallpaper

Range
Food
Tin
Boxed
Bellyband

Your own ideas can be portrayed, rather than having to be for someone else, as you can create t-shirts, hats, calenders etc.

Above the Line
Things we see around us everywhere

Below the Line
Business to business
Industry to industry

OUGD402 - What Is Graphic Design?

These are some of the key notes from this morning's PPP session with Fred.

What is Graphic Design for?
Information and way finding (map, signage, infographics, environmental)
Publishing and Editorial Design (magazines, book, layout)
Product and Packaging (high end, low budget, special editions)
Branding and Identity (identity is the visual aspects that form part of a brand; branding is the perceived emotional corporate image as a whole)
Retail and Promotion (advertising, product promotion, shopping)

How To Categorise 
Genres
Content
Audience
Sectors
Functions
Format

We should be exploring these things to see what we are interested in and the kind of designer that we want to become. Pinterest is a useful way to document the visual things that we like and organise them into sections, click here to see mine.