Appropriateness of Response
What is the problem?
Who is the audience?
What is the context?
What is the method of delivery?
Is what I am producing effective?
Design has different functions
Ask a question, make a statement, give an order, deliver an instructor, make someone laugh/cry.
What is your rationale?
Concept
Idea
Research
Audience
Context
Media
Handmade
Digital
Lens-based
Creative
Ethical
Commercial
2 Dimensional
3 Dimensional
4 Dimensional
I usually begin with research, then I can come up with a concept which leads to idea generation. Although this changes with different briefs.
Quality of Resolution
Depth of appropriate research
Breadth of initial ideas
Selection of potential solutions
Thorough visual development
Attention to detail/crafting
Clarity of presentation
All of these affect work:
Message Creativity Skills
Communication + Concept x Organisation
Clarity Ideas Discipline
Context Commitment
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Boundaries
Limitations
Rules
Time
We then had to answer these questions.
What is your professional name and contact details?
Danielle Harrison
Daniellejayharrison@hotmail.co.uk
What words best describe your design practise?
Informed ideas; minimal colours; simplicity.
What words best describe you as a person?
Organised; hard-working; independent; straightforward; honest.
What are you strongest design skills?
Competent with Illustrator; papercutting;
What areas of graphic design interest you most?
Packaging; sustainability; ethical - for a cause etc.
What are your favourite designers/studios?
Malika Favre
Saul Bass
Naomi Shiek
Anagrama
What makes these your favourites?
I like how Favre and Bass use shape and colour to communicate a design. I think the clean, simple branding produced by Anagrama is really effective, and the skills Naomi Shiek possess are really impressive.
What are your favourite design blogs?
Dieline; dspn; typeverything; pentawards.
What things do you want to be?
Create worthwhile design - charities and causes; for ethical businesses
Be successful at it
Become better at drawing
I also want to go into packaging
What do you need to do to achieve these?
Determination
Good knowledge of graphic design
Opinions and knowledge of causes/problems/businesses
Don't stereotype
We then got into groups of three, I was with James and Jake, and we talked about our answers, and I now need to create an ad for me, James and Jake based on the information here.
Here is the ad I created for myself:
James Keefe
Here are his answers:
What is your professional name and contact details?
Jimbo
jameskeefe.design@gmail.com
What words best describe your design practise?
Clinical; minimal; digital; logical and contemporary.
What words best describe you as a person?
Dedicated; professional; reliable; ambitious and laidback.
What are you strongest design skills?
Software; inspired by non graphic design things like architecture etc; professional standard; informed by modernism and attention to detail.
What areas of graphic design interest you most?
Product and packaging; branding and identity and editorial design.
What are your favourite designers/studios?
Noma Bar
Experimental Jetset
Yuna Kim
What makes these your favourites?
Noma Bar utilises negative space for ambiguity
Experimental Jetset are inspirsed by modernism
What things do you want to be?
Successful in creative industry
Confident when communicating
What do you need to do to achieve these?
Be well informed by contemporary designers
Put into practise in crits and socialising
These are some of the works from his favourite artists:
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Here is some of James' work:
Here is the ad that I created for him:
At first I worked to a Swiss Grid System on InDesign, as his work is informed by modernism and I wanted to portray that. However, I didn't think it worked as well because there wasn't that much text. So I turned the design on a 45 ° angle and added some shapes as for one of his pieces of work he was inspired by the Bauhaus, and these are typical characteristics of the work produced at the Bauhaus. He also said he likes light fonts, so I chose to use Berthold Akzidenz Grotesk Light for the bodycopy, and Berthold Akzidenz Grotesk Bold for the headings. This is a popular sans serif font which is similar to Helvetica and Univers, making it relevant to modernist design. I chose to do it in black and white because a lot of the work that his favourite designers have done is in monochrome, and I feel that it works with the modernist look. I tried the shapes in the primary colours but I think that it looked a bit tacky, and that isn't what I wanted to go for considering he works to a professional standard.
Jake Greenhalgh
Here are his answers:
What is your professional name and contact details?
Jackson Steel
jake--jake@hotmail.com
What words best describe your design practise?
What words best describe you as a person?
Cool; calm; collected and ruthless.
What are you strongest design skills?
Papercutting; computer editing; drawing.
What areas of graphic design interest you most?
Screenprinting; poster design.
What are your favourite designers/studios?
What makes these your favourites?
Simplicity and well designed.
What things do you want to be?
Freelance
Skateboard design company
Here is some of David Shrigley's work:
Here is some of Jake's work:
Here is the ad I created for Jake:
As Jake likes hand drawn design, I decided to use this font, and a brush as a background for the text. This creates a laidback approach and is quite simple, which suits his personality and preference for design.
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