Showing posts with label what is graphic design. Show all posts
Showing posts with label what is graphic design. Show all posts

Monday, 28 January 2013

OUGD402 - Group Plan

In a group with Victoria, Anisha, Beth and Jasper, we had to discuss what we had done for three PPP Tasks, and make a plan to complete the work in two weeks. I had finished all of the briefs, and everyone else had mostly finished them as well, so it was mainly checking what we had done, and going more in depth.


  • Study Task 2 What Is Graphic Design - Part 1
Everyone in the group had completed this task, so we just needed to check it and make sure that it is labelled properly.

  • Study Task 3 What Is Graphic Design - Part 1
Making sure that there are lots of different images of graphic design, which are referenced and appropriate, and making sure that they are all analysed.

  • Study Task 4 What Is Graphic Design - Part 1 (Websites)
We agreed to make sure that images aren't just analysed with a brief sentence, but that we look at the brief and answer what it asks of us: Write a brief statement defining your understanding of each of the design areas Identify 10 examples of each discipline and 'categories' them by genre, audience, content, sector, budget and/or any appropriate method as discussed in your groups. Comment on the effectiveness of the examples with regards to content, format, function and media. 

OUGD402 - Where Am I Now? Task 4

I have to evaluate two parts of my life since I have moved in September, the personal and professional side. I have to identify:

  • 10 things that you have learned about yourself as an individual and as learner. These should reflect your personal development and individual journey since the start of the programme.

  • 10 things that you have learned about yourself as a designer. These should reflect your growing awareness of your own interests within graphic design as a subject, discipline and profession

The ten things that I have learned about myself as an individual and learner are:

1. I used to live on Rustlers burgers and chicken korma microwave meals at home, but since I have moved I cook meals everyday from scratch, and I am really keen on using my slow cooker to make meals as well. I even cooked a Christmas Dinner for eleven people, whereas I didn't even know the difference between an oven and a hob before I moved to Leeds.


2. I hate mess. I never used to clean up at home because my mum did everything for me, but I have turned into a clean freak since I've moved out and I very organised at getting my flatmates to tidy the kitchen with me when I can't bear it anymore. 


3. Outside of uni I spend most of the time with the four girls in my flat, and I prefer working with them because it motivates me to get on with doing work too. Also, once we have done a substantial amount of work we reward ourselves with Grey's Anatomy. If I don't do my work, I will finish it while they watch Grey's, so I always make sure that I get it done.


4. I'm an early bird, so it isn't a problem for me to get up really early in the morning and get some blogging done, and I prefer working then rather than at night. 

5. I've always been good with money and saving it, so that hasn't been much of an issue since I moved away. I find it easier to save money on food because I always cook with about 4 people every night so we share ingredients, and I never spend much on nights out because I don't need a lot to drink, and we all share a taxi. 

6. I don't do a lot of laundry, about a load a month, and whenever I go home I get my mum to do it for me. That's the only chore I am really bad at doing, and even when I do my laundry my cousin does all my ironing for me as I live with her. 

7. I don't miss home at all, I think that's because I live with friends from home, and my two best friends from home live down the road. I also see people I know from home whenever I'm out, as a lot of people move here for university from Grimsby. Friends from home come up every weekend as well, so it hasn't been hard or lonely moving away.

8. I've always gotten my work done at school and college on time, and that hasn't changed here. I almost always do the work as soon as I get it, and keep on top of blogging so that it doesn't become a chore. 

9. Now that I live with people, I am more considerate of others because I don't have my music up loud, I clean up after myself and help my friends when they need help.

10. I think the only drawback with mainly spending my time with friends I already knew from home and with the people we live with, I don't spend a lot of time with the people on the course. A lot of people on the course live with each other, go out a lot together and are really close, and although I have made friends on the course I don't feel I am as close to them  because of how I use my time outside of uni. 

The ten things that I have learnt about myself as a designer are:

1. I thought I would miss sketchbooks when I got to university, but I much prefer blogging. It saves time, it can be done anywhere and it is much easier to reference blogs and designers work.


This screenshot shows my blog, and it was really easy to have a link to the website I found the images of as the heading, which is something I couldn't do in a sketchbook.



2. At college I thought I would go into hand craft things like papercutting, but most of the briefs I have done here I have done on Illustrator, and I much prefer that, and I think the briefs worked well. For example, on the second How To brief, I created illustrations for children, and I got good feedback on them, and they worked well with what the rest of my group were producing for it, so I was really happy with them. And even though for the most recent brief the illustrations I produced were hand drawn on a graphics tablet, they were still digitalised and edited on Illustrator.


Here is a papercutting piece I did at college, and although I really enjoyed it and wanted to go a lot further with it, since the briefs I've got here, it isn't something I am as interested in anymore.


This is one of the illustrations I created for the How To brief, and it is very different from the previous piece of work that I did. 


This was for the research brief, and although I did it on Illustrator, I drew it on by hand first, then on a graphics tablet, so it still has a hand drawn effect.



3. I now think more about the distribution and finish of whatever I am making, including the stock it is going to be produced on, whether it needs to be bound and the type of packaging I will need to make. Before, I would have chosen my idea around whether I could produce it, but now I will go with the idea that I want and learn how to bind or create the packaging if I need to, to make it work. I think that is most evident in the publication brief I have just finished, because I thought about how the stock would affect the illustrations and colour, and the tone it would present. I also didn't know how to book bind, but I learnt it for the project, and the InDesign induction helped me a lot as I didn't know how to use it, but it helped me lay out my publication a lot easier. 



This is the binding that I did for the book, and in the crit feedback that I got, they commented that the stock was a good choice, so it shows that it is worth it to consider the stock when making a design.




These are some envelope mock ups I did while doing the Message and Delivery brief, and by doing these it helped me decide the final envelope I should make, as I decided what looked best and how to make sure that the net worked. 

4. I have always been interested in packaging, and at college no one else was interested in it, so I didn't think it was a very popular aspect of design, but since being here there has been plenty of opportunities to create packaging, a lot of people are interested in it, and I've been taught that 'packaging and promotion' is a really big part of design and so my interest in it has deepened, and I've got to research it a lot more. As part of the second How To brief I researched a lot of packaging and I really enjoyed it, and created a bookmark stand for it as well.


Here is the bookmark stand that I made, and it held the bookmarks in that Daisy created, with the illustrations on that I made. 


Here is a screenshot at some of the packaging that I researched. It is all packaging aimed at children because that is who are target audience was, and I really enjoyed looking at it. 

5. I have also learnt a lot more about branding and identity, which is another thing I have become really interested in since being here, and really want to go into it when I leave here. After researching different agencies and blogs, I found one that I really like called Anagrama.


I think the best part of this website is when you click on a piece of work, the designers tell their design decisions, and there are lots of images of the whole identity so its really helpful in seeing how other designers continue a look and feel across a range of products, and they do it really well.

6. What I also realised I like about packaging since I've been here is that I am really interested in food packaging. Whenever I research design, I always find myself drawn to  food packaging, and when I created some moodboards for the Printed Text and Reading brief I focused on packaging, and when I created them I realised they were all for food. 



These were the moodboards for the Printed Text and Reading research that I did, which features a lot of food packaging.

7. From doing various research tasks, I found one designer who documents his life every day, every year, and makes an annual report in the form of an infographic, and I found it really interesting and inspiring, so I have started to do it as well. I have an excel spreadsheet which I'll make an annual report about myself in a years time. 





8. I love crits, I think they are really useful, and I wold rather have people be honest and tell me what they think about my work so I can make it better next time, and know what other people think works and what doesn't. At the beginning of a project its useful to get feedback because it gives me confidence to go with an idea if other people think it's a good idea as well, and when I'm designing it it is good to get feedback to see what other people suggest. That's what I liked about working in the How To brief when I created the children's illustrations because people commented on some changes I could make, and then they really liked them, and I think they worked well with that everybody else created with them. 



These are the bookmarks that Daisy made.



 This one of Jasper's photographs that he took, and then put Emily's mural design on top of it. Because the images were really high quality and he made the murals fit with the wall, I think they are really effective.



 This is the sticker chart that Mellisa made, and I think that by her extending the neck for the poster it worked really well with the concept.


 This is one of Anna's posters which included my illustrations with Emily's typeface, and I thought they worked well as a set.


This is one of Emily's murals she made with her own typeface and my illustration.

9. I feel like the research that I have done for all the projects here is so important because it has helped shape the information that goes onto my designs, and also influences how I design things. This is evident in the mailshot I produced for the Message and Delivery brief, as it was about gender inequality, and it was so interesting to research. 



Researching into the subject helped define what was featured on the mailshot, and I wouldn't have been able to do the brief successfully if I hadn't researched into it. 


10. I really like how fast-paced the briefs are, because designing for different projects is fun, as they all have different requirements and topics, so there is opportunity to do lots of different things. It also isn't boring, because at college having projects that lasted a couple months meant that they dragged on, and I've found I produce better, more concise work here than I did at college. I think the project where we had to create a typeface for somebody else was really challenging because it had to be based on someone I didn't know, and it surprised me how little time I needed to actually create a typeface that my partner was happy with, and that I was happy with, and I had justified reasons as to why it was designed in this way too.



Tuesday, 18 December 2012

OUGD402 - What Is Graphic Design For? Study Task 4

We have to Identify, record and evaluate 5 websites that:
  •  5 examples of websites/blogs. that will help you to define information & way-finding design. 
  •  5 examples of websites/blogs. that will help you to define product & packaging design. 
  •  5 examples of websites/blogs. that will help you to define branding & identity design.
  •  5 examples of websites/blogs. that will help you to define editorial and publishing design.
  •  5 examples of websites/blogs. that will help you to define retail and & promotion.
We then have to:
  • Write a brief statement defining your understanding of each of the design areas
  • Identify 10 examples of each discipline and 'categories' them by genre, audience, content, sector, budget and/or any appropriate method as discussed in your groups.
  • Comment on the effectiveness of the examples with regards to content, format, function and media.

Product and Packaging 
The role of product and packaging design is to grab an audience's attention, and persuade and promote something to them. Although they need to be of a good design, they also need to be practical because of mass-production and how it is a universal part of design - everyone needs to understand it. 

Dieline. com 


Joco Coffee Cup


Ecofriendly
This coffee cup packaging has been made out of recyclable material which can be reused, to hold a reusable glass coffee cup. The modern, clean design removes the stigma that reusing packaging/bags is cheap and uncool. The material it is printed on, and the textured logo has an authentic diy feel to it, which relates to the nature of the product.




Lebkuchen Tin


Seasonal
These luxury limited edition Lebkuchen tins have illustrated scenes of New York around them, as Lebkuchen originated from there. The metal tin is an expensive material, and the rich colours and script font suggest the luxury and cost of the item. People are more inclined to buy seasonal items for a higher price because it is a one-off time and special.



Packaging of the World

Knee Deep Wine


Content
The name of the wine 'Knee Deep' relates to the illustration on the back on the wine bottle, as there is a woman in the bath with the water covering her knees. This gives a sense of relaxation, suggesting that if you drink a glass of this wine, it will make you feel like when you have a relaxing bath. 













The Dapper Dog


Luxury
These are luxury dog grooming products, and the traditional barber style design mixed with the sophisticated bath product feel suggest they are aimed at dog owners who take a lot of pride in their pets. Even though they are for dogs, the packaging is aimed at the owner as they are the ones buying it, therefore the design has been humanised to appeal to people, for example using tins for dog biscuits in, instead of a bag, and a traditional tops for the bottles instead of a pump or push-pull cap. 









Pentawards  


Nescafe


Colour
This range of Nescafe Coffee was introduced in South Korea, where it is a very recent product. The range works well together, as the only thing that changes is the colour of the cup, depending on the different flavour. There is a classy look to it as each cup is on a black background, and there is a slight gradient to each colour. As the design is on a black background, they stand out dramatically.








Betty Crocker



Tone of Voice
These cookie mix packaging have a friendly, inviting tone to them, as the colours used are very warm, and there are no harsh, straight lines anywhere - the font is rounded, the logo is a round spoon, and the photographs are also round cookies. The photographs look inviting and encourage you to want to buy it so that you can bake cookies that look as good as that, and make you feel good.







Underconsideration


Bekko Candy Label


Cause
These lollipops were created as a fundraiser for Japan when the tsunami hit, and all proceeds go there. The blue signifies peace and calm for Japan, and the circle represents the shape of the lollipop. It was designed the night after the tragedy, and printed the day after that ready to sell. It is a very simple design, with the information about the cause on the back, which is the main message. 


Original Beans

Ecofriendly
These three chocolate bars are wrapped in french paper, which has an authentic feel to it, and was produced in a facility that runs on 100% wind power. Every time a bar is purchased, the farmer plants a cocoa tree, to give back to the world. It is aimed at people who care about the environment, and have the budget to spend on organic products, which could be why the packaging is sophisticated.






Lovely Package

Honey Hunter

Character
Bears have always been associated with honey, and these 'honey hunter' bears love the honey so much they will do anything to protect it, hence the sinister looking illustrations. Character is used here to convey how good the honey is, as it is coveted.










HELT


Illustration
Here is another honey packaging, in a completely different direction - each flavour of honey has different illustrations of the packaging, in honeycomb shapes.The colours and illustrations grab your attention and make you want to look at them. I think that the illustrations have a traditional, homely feel and encourage you to buy it so you have something comforting in your cupboard.




Branding and Identity
The branding and identity of a company is the visual look and feel across the full range of products, campaign or service that provide a tone of voice and image to an audience. 

Anagrama


El Montero 


Restaurant Branding
This branding of a restaurant also includes the interior design, and it uses traditional decor, earthly materials and hand drawn animal illustrations to reflect the locally sourced, homemade food and use materials from the region.






Pladis


Grid
Pladis is an architectural company, and a lot of their work is based on structure and organisation, therefore the branding reflects that considerably, using grid systems as part of the finished design, giving the brand a systematic, efficient and logical approach.






Face

Ollie


Tone of Voice
Ollie is a IT Comsulting company, and to put across its friendly appeal, a rounded lowercase font is used for 'ollie' and a simple illustration of a bird is its logo to represent 'migration to a better technology world'. The simple use of warm colour in the logos suggest a friendliness and happy environment. It is carried throughout the brand, to create an effective finish. The bodycopy is a typwriter font, which reflects the technological side of the company.

Folio



Continuity 
The layout of this magazine is very fluid, and bold. It is laid out very clearly, with big, bold headers, overlapping photographs and flush left text, creating a really understandable and legible zine. This is seen on every page, on all the issues, so it is easy to recognise.




Irving and Co.


The Fine Cheese Co.


Luxury
This product is different fruit spreads for jam, and the natural hand-drawn illustrations, paired with the elegant serifs create a notion of class. This is supported by the types of fruit that are used (fig, gooseberries - which seem to be seen as 'posh': 'Few summer fruits rival the goosegog when it comes to complexity, depth and sheer zesty oomph.' - Guardian)



Matches


High Budget
These bags for high end retailer Matches have an incredibly striking marbled pattern, created by Annie Muir. They are designed to be as opulent as the clothes themselves inside the bags and boxes.







Studio MPLS



Neve


High Budget
The product labels, brochures and logo are very visual, and the crisp photography emphasizes the nature aspect of the brand. By using the photographs on most of the components in the brand, and having pages of photography, featuring none of the clothes, suggest that the brand have a high budget.



The Island of Bahamas



Re-Branding
The Island of Bahamas Ministry of Tourism wanted to set themselves apart from other beach resorts, and this branding does that by using a lot of photography, and pictograms for the different activities that you can do there. The shapes are used in every part of the identity, creating a flow between the products.





Icodesign


Dolphin House


Premium
Dolphin House is a set of hotel apartments in Westminster, appealing to an elite set of people. The brand wanted to portray the quality of the hotel through range of assets including laundry bag, stationary, brochure, do not disturb signs, luggage tags and a launch invitation. A deep purple is used across the identity, which has connotations with class and opulence. Mixed with the grey, it creates a calming feel, and the photography of the interior/exterior would encourage people to visit.



Karaway



Traditional
Karaway is a bread bakery, which makes bread in the traditional way. This is reflected through the identity, as red is associated with Russia, the pattern used reflects Slavic artwork and the typeface used was designed by a Russian typographer. This attention to detail is very subtle, but proves how well thought out the design decisions were. The brown paper bags, tags etc show an authentic, natural side of the brand.






Information and Way-finding
Information graphics is the visualization of displaying data, statistics and any other form of information. It is to inform an audience of different topics, in a clear and visual way. 

Visual.ly


Christmas Banquet


Seasonal
This is a Christmas infographic about the amount of food the world consumes over christmas including calories, traditional meals, amount bought etc. It is different to what you would expect because it isn't in traditional Christmas colours, and the illustrations look dull and unfestive. All though the content is interesting and very seasonal, you wouldn't think of Christmas as soon as you looked at it.


Hellmann's Short Film



Moving Infographic
This uses film and stop motion to show a table with food on, then text, audio and image have been added afterwards to create an infographic which is really effective because it is different to just an image of kinetic typography that we see. Because it is fast-paced and incredibly visual, it is engaging.



Feltron


Feltron Annual Report 2008


Content
The designer Nicholas Feltron, creates an annual report of his life each year in the form of extensive, intricate infographics. This one from 2008 uses different sized triangles to represent the different ways he traveled over the year. Throughout the rest, large numbers are accompanied by a small serif saying what they stand for. It is a very clean design, and even though I don't know this person, the infographic makes me want to know more because of how well designed it is.









Feltron Annual Report 2010


Audience
Here is another one from 2010, and it is quite impressive that an infographic about himself, can be so popular and interesting as it isn't designed to an audience because it only communicates his life, which isn't what Graphic Design is usually about.






We Love Infographics


Coffee Chart


Information
The key thing about infograpics is to portray information visually, but still retain a high level of data. This infographic does that well by using a layout starting from the grinders and types of coffee, and all the base ingredients, to what coffee they all make. Rather than saying 'mixing 4oz of steamed milk and 1 shot of espresso makes a latte' it is done visually for you, which is more interesting.






3x4 Grid


Useful Reference
This infographic has hundreds of different ways you can partition a 3x4 grid, therefore aimed at designers. It is a useful reference, and is made using mathematical decisions.














Onformative

Max Planck

Interactive Installation
This is a touchscreen installation demonstrating the way that Max Planck research networks interact with each other. The size of the circles show the amount of publications each institute has published, and the lines connecting them show which ones were published between the institutes together. It is a very extensive infographic, and Onformative had to analyse 94,000 publications to get all of the information. 

Traffic

Installation
This installation was created for a studio wall, and it is a map of Berlin, with lights moving along the roads where the traffic is. It is mesmerizing, and proves that infographics don't have to be a static thing, they can be installations as well. Because it is just light, on a plain background, it is very clear, and understandable what it is, as that is how we know maps to look like.




Infographic List

Christmas Spending By The Numbers


Seasonal
Although this infographic looks very seasonal because of the colours used, which are associated with Christmas, and it includes illustrations such as Christmas trees and presents, the overall finish isn't very professional. The layout of the bodycopy isn't thought out very well, as it doesn't seem to flow well with the space it is in. Also the choice of font isn't very festive, and although bodycopy is supposed to be readable, it just doesn't fit the theme very well. Also, the header font for each section should be a bit more noticeable, perhaps like the title font, because it is the same as the bodycopy so doesn't make it stand out very much.












Business Nirvana



Elegant
There has been a lot more consideration put into the type of this infographic, and the serifs and script fonts create an elegant feel. The colour scheme is quite neutral, with soft colours on the illustrations, and works well with the classy fonts. Although the topic is quite boring, the different sections of information are split into different layouts which makes the appearance of it more engaging.












Editorial and Publishing
Editorial and publishing design is associated with the book and magazine industry, with bodycopy, grid and layout being important principles of this area of design. It is mainly design for print.

Identity Print


Heron Tower


Premium
Purple is an elegant colour, and associated with richness and luxury, which is reflected here in the brand for the new commercial tower Heron Tower, in London. The typography on the book is in foil, and the stock is metallic which suggest that the company must be high-quality and high budget because of the finish on this book. It uses full colour on every page as well, which contributes to the fact that the company had a high budget for this.


Tom Flach


Stock
As the intention of this book is to showcase Flach's photography, a satin stock was chosen to enhance the images, because the shine produces a high quality finish to photographs, unlike matte, which turns black into a dull colour.








Gridness


Because Studio


Tone
Tilt are a very unique interior design company, creating rooms which are stripped to the basics including wheelbarrows which are used as chairs, concrete floors and unpainted ceilings. The website, and identity, reflect this by using a very simple grid system, bodycopy and colour scheme, creating a very modernist tone. 




Nachmann Rechtsanwalte Stationary

Continuity 
This branding was for a law firm, and there was a lot of products created which had to have the same identity. By keeping the design clean, with  sophisticated colour scheme, the identity is fluid throughout the products. There is a lot of printed material here, including envelopes, letterheads, business cards, brochures, pencils and a bag. They all appear to be printed on the same/similar stock which create a matching look and feel.








Studio8 Design


Elephant Magazine Issue No. 1



Target Audience
This is a visual culture and arts magazine, and it is aimed at people interested in the arts and visual communication. The layout and design reflect this by including a lot of images, and type as image, because visual people are interested in visual aspects more than writing. Sometimes a whole word or illustration will take up a page, and that is not normally seen in gossip or hobbies magazines. 



New York Times Magzine

Consistency
Each front cover has the same grid and layout, the but change in photography whether it fills the frame, overlaps the title or has a border keeps it fresh and engaging. Inside, there are different layout and grid systems, but they keep the same in each issue, creating a consistency within the magazine, but still looks up to date.




Acne Paper

Acne Paper


Stock
The stock this magazine is printed on gives the photography a really authentic look. Because the paper finish is not glossy, the blacks aren't as striking, which I think works well with the colour of the 'paper' as that stands out a lot more. 













Saul Leiter
Layout
What I like about this layout is that it isn't cramped - there is a lot of space for the bodycopy, header and image, keeping it clean and simple. I just think the text looks really clean and crisp on its own, without any images on the same page.









Demian Conran


DCD Brochure


Grid
The images are laid out in a really clean and simple way here, filling up the entire double page spread. The white borders around each image help keep the design from looking too overcrowded, and the monochrome also helps with being able to focus on the imagery, rather than be overwhelmed with it.



LUFF Catalogue '11

Layout
The layout of this index is incredibly readable, with numerical bullet points, flushed left text and each column isn't too cramped together, making it more legible. Everything looks equally spaced, and all of the information fits into a square so it looks organised and structured.





Retail and Promotion 

Retail and promotion design is focused at advertisements for products, and in the retail industry looking at bag, environmental and promotional design.  

Communication Arts
 

Central Market Print Campaign

Mixed Media
The use of photography and typography here works really well, and creates an honest, enticing image of what you could have if you went there. Because the background is blank, the type and imagery stand out really well.


 












Olukai


Audience
This product is aimed at laid-back surfers and people who spend time at the beach and do watersports. To target these people, photographs that showcase the best aspects of these activities are used, such as the sand, a surfer and the sea. By doing this, and showing how their product, these sandals and flip-flops, work well in the environment it encourages people to buy them. 



Kling

Website


Audience
This clothing range is aimed at women, and the brand does by using pink in their designs, as that is highly associated with girls and femininity. Pink type is used, the models are wearing pink clothes and the photographers has used pink lighting on the studio shots. The script font used is also associated with femininity and elegance.





Rubystar Magazine

Playful Tone
The magazine for the same brand is in a similar style, with the online version having a pink background, and there is a childish element to it, especially on this page. The coloured type on the left is boldly coloured, and at slightly different angles, giving it a playful feel. The image on the right is almost a collage, with raindrop shapes cut out and stuck on top of the image, creating a diy, flirtatious feel.


Wanken Blog

Hello Couture


Mixed Media
These poster designs mix type, photography and fashion. The type works well with the imagery, because they relate to each other. The words 'show it off' relate to the model because she is revealing more of her skin where her top should be. Part of the 'w' is cut off the border, so concealing some of the type, and the imagery does that as well, because the model's eyes are cropped out.











Braun Brochure


Simplicity
These brochures for Braun are so simple, and each product has a different backing lighting making them engaging to look at. The image takes up most of the page, with a simple white border around it, and text at the top right describing what they are. It gives the audience all the information that they need to know, without complicating the design.










NubbyTwiglet

J Crew


Colour
Colour is the most prominent and striking colour in this advertisement, and immediately catches the viewers attention. This shade of red is romantic and classy, and fits in with the Winter theme. The contrast between the red title and everything else on the cover which is light, signifies the brand name, and is one of the first things that you look at.











Playtype Posters


Colour
The colours on these screenprinted posters contrast highly with bright and dull, making certain letters stand out distinctively. 
















Another Example

Levi's Vintage Reproduction


Vintage
These clothing tags for a new Levi's range Vintage Reproduction, have elements of vintage on the tag to reflect the clothes. The texture, and worn out effect on the tag is associated with vintage, because it means old and re-used. The script writing 'vintage' is written in can almost be seen as boutique, as vintage clothing is unique.





Levi's Made & Crafted

Crafted
These Levi's tags differ from the last example, and the denim used relates to the whole brand, as Levi's specalise in denim. Because it is stitched, and made out of fabric, it relates to this particular line which is 'made and crafted'.