OUGD403 - Message and Delivery: Distrubution

Here are my final mailshot pieces from this project, including concertina leaflet and mailing list.
I originally printed out the leaflet and envelope on matte paper, but the double sided did not match up correctly, so when I reprinted it I decided to try a different stock to see what difference it would make. I used antique white stock, and I think it enhanced my design considerably. Even though the matte paper created a clean, crisp finish, because of the thickness of the leaflet, it was hard to fit in the envelope easily. However, the antique white was thin enough so that it folded well, but thick enough that it was sturdy. Comparing the two stocks, I think that the antique white changed the tone of the leaflet, making it less corporate, which I think makes it more inviting to open, because not many people want to open a serious looking letter.

Concertina leaflet (back and front)

Mailing list

OUGD403 - Message and Delivery - Final Posters

These are the three final posters for the Message and Delivery brief. They had to be high impact posters communicating a message based on a newspaper article I chose. There were certain constraints such as one had to be all type, one had to be all image, and one had to use both. They also could only use a maximum of two colours plus stock. All of my research for the project can be found here, and all of the developmental process behind the posters can be found here.

Once the posters had been printed, an anonymous critique took place, and here is my feedback: