I originally printed out the leaflet and envelope on matte paper, but the double sided did not match up correctly, so when I reprinted it I decided to try a different stock to see what difference it would make. I used antique white stock, and I think it enhanced my design considerably. Even though the matte paper created a clean, crisp finish, because of the thickness of the leaflet, it was hard to fit in the envelope easily. However, the antique white was thin enough so that it folded well, but thick enough that it was sturdy. Comparing the two stocks, I think that the antique white changed the tone of the leaflet, making it less corporate, which I think makes it more inviting to open, because not many people want to open a serious looking letter.
Concertina leaflet (back and front)
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