OUGD402 - What Is Graphic Design For?

These are some of the key notes from this morning's PPP session with Fred.

What is Graphic Design for?
Information and way finding (map, signage, infographics, environmental)
Publishing and Editorial Design (magazines, book, layout)
Product and Packaging (high end, low budget, special editions)
Branding and Identity (identity is the visual aspects that form part of a brand; branding is the perceived emotional corporate image as a whole)
Retail and Promotion (advertising, product promotion, shopping)

How To Categorise 
Genres
Content
Audience
Sectors
Functions
Format

Editorial and Publishing

General Magazine Categories
Fashion 
Music
Lifestyle
Health and Beauty
Photography
Technology
The Arts
Current Affairs
Food and Cooking
The Home
Hobbyist

It involves the relationship between type and image.
It involves the use of content, type, grid systems, format and layout.

Publishing
Fiction
Non-fiction
Travel
Biography
Manuals
Children's Books
Education
Training 
Reference
Languages

Editorial - fast paced; trending; always constants.
Publishing - static; one-off; specific amount of bodycopy

General Publication
Annual reports
Catalogues
Brochures
Instructional
Public Sector
Self-publication
Creative Press

Retail and Promotion
Tags
Bags
Signage
Environmental
Promotional Campaign

Product and Packaging
Calendars 
Mugs
Cards
Giftwrap
Stationary 
Wallpaper

Range
Food
Tin
Boxed
Bellyband

Your own ideas can be portrayed, rather than having to be for someone else, as you can create t-shirts, hats, calenders etc.

Above the Line
Things we see around us everywhere

Below the Line
Business to business
Industry to industry