These are some of the key notes from this morning's PPP session with Fred.
What is Graphic Design for?
Information and way finding (map, signage, infographics, environmental)
Publishing and Editorial Design (magazines, book, layout)
Product and Packaging (high end, low budget, special editions)
Branding and Identity (identity is the visual aspects that form part of a brand; branding is the perceived emotional corporate image as a whole)
Retail and Promotion (advertising, product promotion, shopping)
How To Categorise
Genres
Content
Audience
Sectors
Functions
Format
We should be exploring these things to see what we are interested in and the kind of designer that we want to become. Pinterest is a useful way to document the visual things that we like and organise them into sections, click here to see mine.
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