In our blog groups, we came up with a range of words that fit into five categories within Graphic Design: function; tone of voice; design context; scale and message/ideas.
Design Context
Title sequence
Advertisements
Packaging
Film Poster
Illustration
Branding
Infographic
Publishing
Maps
Woodcut
Billboard
Papercut
Webpage
Scale
Magazine
Coffee cups
Poster
Perfume bottles
Screen
Packaging
Window
Wall
Billboard
Exhibition
Logo
Bottle Cap
Lifesize
Signage
Bags
Tone of Voice
Humour
Playful
Seriosu
Informative
Condescending
Matter of Fact
Ironic
Political
Message/Idea
Political
Health
Promotion
Convince
Persuade
Advise
Inspire
Please the eye
Ethical
Function
Inform
Educate
Awareness
Explain
Advertise
Question
Promote
We now have to identify a range of examples of Graphic Design which fit under these headings.
Design Context
This is the page layout for Hunt Studio's portfolio, and I chose it because I really like the monochrome scheme, as it works well with the range of tones that are in the images. The images are also very clear, and hovering over them tells you exactly what they are.
This is a logo and app for a social networking site, which allows you to communicate to others instantly. I chose it because it is another example of where design is used: on smartphones. The type used for the logo is supposed to reflect friendliness as the font is rounded, and the overlapping represents how everyone is connected.
This is design for an upmarket gossip magazine, and I really like the layout of the page, where the title and image is seperated, unlike most magazines which incorporate the two together.
Face is a branding agency, and this notebook is part of their stationary range. I liked the simplicity and bluntness of it.
This is part of a collection of flyers promotion electronic music at a club in Juarez. I really liked the individuality of each flyer, and I really like the smoke design within the vinyl shape on this one.
This is a handcrafted limited edition linoprinted t shirt by Neuramy, and I picked it because I love handproduced design, and in particular linoprinting. It also shows yet another medium where Graphic Design can be applied.
I love this beautiful letterpressed business card, advertising for space on a farm for weddings, retreats etc. I think the colour scheme works really well, as this shade of red is associated with farms, tractors barn roofs etc.
These menus were also a booklet, and were
presented at a charity event. I chose it because
the type, page layout and overall look of the
book is stunning. I chose it for design context because I haven't seen a menu like this before. If you click on the link there are more pictures of the inside.
The illustrations on this website are amazing, I chose this particular one because I love the mixture of gradient, shape and colour. I think it would make a great print for a cafe or home.
This is a really interesting project, where designers create a luggage label for the 92 places which are mentioned in the song 'I've Been Everywhere'. There are some amazing designs, and this is one of them.
Scale
This is a restaurant in Mexico, and I picked it as it shows design can be projected anywhere, even in an interior to portray a message and feel. I think this is a really sophisticated branding project.
I chose this because it is such a small scale, but it is really effective. I would like to make one of these at some point.
This is a luggage label, designed as part of a project where designers create one for the 92 countries mentioned in the song 'I've Been Everywhere'. I love how it portrays Waterville to be a bright and sunny place, the illustration is really cute.
I really like the simplicity of this, and I chose it because the design is on the soap. Most soaps have the logo or a pattern printed on them, and I like how it makes each bar a bit more interesting.
I love these trim packages for a clothing range. Rather than a plain tag, they really have character and a good design and texture to them.
This is a packaging label for a liquor, and I chose it because I really like the typography that is used.
This is a handproduced keyboard made from one piece of maple wood. I chose it because it is yet another piece of design is used on another material which I think is really creative.
I love the letterpress illustrations on this coaster, it makes it really special. I just think it is a lovely piece of design.
I chose this because I really like wall vinyl decor and think it is an easy but effective way to jazz up interiors. I really like the type used on this one.
This is creative advertising for Plant For The Planet,
and implies the effects that C02 emissions have on the environment. I chose this because it is something very intricate to fit on something so small and delicate.
Tone of Voice
The 'cool' is ambiguous and could mean either cool as in temperate, popular or to chill out. As it is in green it helps convey the chilled out feel, and all of this makes the tone of voice quite laidback.
Theurel & Thomas are a patisserie based in Mexico, that sell macaroons. There branding is very sophisticated and elegant, reflecting on the macaroons. By having white as the main colour, the bright macaroons stand out, highlighting them.
These are a healthy microwave food company, based in El Montero. They
wanted to change people's opinion on fast food, and did this through
their identity. The packaging is incredibly simple and clean, which
suggests the food is as well. By having good design, it encourages
people to buy it because they will think the food is of good quality as
well.
This is branding for kitchenware, and the design is based on the products capacity, and different sizes, so it is colour coded. This, and the rounded type gives a practical, clean, approachable feel to the product.
I really like this packaging for juice, because the rhyming of 'Juicy Lucy's', the colour scheme and pastoral images provide positive emotions.
This is a children's book which raises money for the charity MUM'S. The illustrations were designed by Favre, and the bold colours mixed with the matter paper stock create a warm, inviting feel.
These business cards are for a jewellery firm which have signature rose clasps. The hand painted roses reflect that, and because of the style I think they convey an upmarket, sophisticated range which targets an older audience.
I chose this type because I think it is very playful. The A shows a very cheerful, goofy dog, and the curly L suggests a carefree attitude.
This packaging for Ted' Sweet Treats is quite girly because of the feminine, warm colours used. I think it sets the tone for what the fragrance's will smell like. The type used for 'Ted's Sweet Treats' is script, and conveys a girly, luxurious tone.
Lita is a programme where people can learn Spanish by going abroad. This is one of the posters from the branding, and the pastoral image portrays an idyllic environment to go and learn in. The thin stroked, spacious type suggests a friendly, relaxed approach.
Message/Ideas
The concept behind this is you can donate different amounts of money to feed an amount of people. It shows you each option you can donate, and your stats, in a very stylish app.
This print is used to persuade people to buy local foods in Michigan rather than buy imported food. This is so that farmers and bakers etc can stay in business.
This was a film about happiness, and how to achieve it through things such as meditation and cognitive therapy. Sagmeister and Walsh created the films titles for it which are very creative and interesting. Worth a watch.
The identity for a group of danish museums merged into one of modern art is very original. The message behind the type is that the slanted and straight lines represents change and shift in the history of art.
This is the logo for the 2016 Rio olympics, and the concept behind it is very inspirational. The shape is part of the landscape in Rio, and the yellow represnts the sun, blue the water and easygoing lifestyle, and the green represents hope and the forests. They embrace all faiths and religions, therefore the shapes are united as people.
The branding for this fish restaurant is very appetising. There are lots of illustrations of fish to reflect the cuisine and the fact the philosophy is that the menu is built around sustainable.
Function
This could be used as a poster in a classroom or office to help students and workers remember these shortcut keys. The illustration replaces the function of the shortcut effectively.
Magazines are used to inform people of things that they are interested in. I chose this particular one because I really like the unique layout.
This is advertising a barbers shop, and tells the audience its opening times, where it is and what it does. I really like the clean, monochrome design.
This advertises and promotes an event at a shopping centre, and it is effective because it is based around Christmas, and the theme of the poster depicts that well. It also has all the information that is needed clearly.
I really like this infographic style packaging for suncare, and it informs the audience of what the product is.
This print is a comical way of suggesting designers are perfectionist's at type and layout, by creating something which is very unproportioned.
I chose this because I love the colour and layout of this website. Its function is to inform and promote the company, which I think is done well as the type is clear and stands out from the image.
I think this website is very easy to understand and read. It is informing and promoting women's fashion, and it is a aeshetically pleasing to go through. I think the type and white colour scheme reflects a sophisticated and cool feel.
Wedding Invitation
This papercut wedding invitation informs guests of an event to attend.
Garage Sale
This collection of posters are to advertise a garage sale, using only Cooper Black. The designer has altered some of the letters to have elements of used items in them, which reflects the garage sale.
This papercut wedding invitation informs guests of an event to attend.
This collection of posters are to advertise a garage sale, using only Cooper Black. The designer has altered some of the letters to have elements of used items in them, which reflects the garage sale.
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