Saturday, 3 May 2014

OUGD502 - A Design Presence: Initial Ideas

I began thinking of ways I could expand my personal branding, as I had already done a logo and business card a few months ago when I started networking. I want to keep the same logo, but perhaps change the business card.

I thought of collateral I could produce:

  • Business cards - to give to potential employers at networking events and for clients to contact me and look at my work
  • Letterhead - to send letters to clients and other necessary people
  • Envelope - to put the letterhead in, and show it is my brand from the outside
  • CD - as I do a lot of websites, it could be helpful to put them onto a CD so that people can see how they work
  • CD Case - to protect the CD and let people know it is my brand
  • Pens - I always lose pens so maybe if I had my own I would look after it more
  • Invoice - to charge clients!
  • Email footer - to look professional when I took to studios and clients
  • Creative CV - to show off my skills and work
  • Website - this is the most important thing to me because it is how most people will look at my work and I am a web designer so it should show off my biggest skill.
  • Social media - make sure my Twitter and Behance reflect my branding
  • Branding guidelines - so I know what rules to stick to and give an overview to my brand
I think that's everything pretty much covered in terms of what I am going to produce.

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